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rh996194
Jan 19, 2022
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The Indexation Study of advertising agencies 2019 is the nineteenth edition of a global analysis that each year observes the main subjects of the advertising sector with the advertisers and brands for which they work.The study of agencies analyzes the "advertising investment managed" by E-Mail-Datenbank kaufen the agencies, understanding as such the economic repercussion of the campaigns and advertising actions carried out by the agencies in the conventional media, in terms of the investment controlled by Indexation in values ​​estimated as real.Investment in conventional media (television, including both national and regional channels that broadcast free-to-air and pay television, newspapers, magazines, radio, Sundays, cinema, outdoor advertising and the Internet) controlled by Indexation is considered in the study. The fundamental basis of the study is E-Mail-Datenbank kaufen the advertising investment figures controlled by Indexation, valued with the methodology and criteria used in the elaboration of the Indexation Study of Advertising Investment in Spain 2019, which handles the advertising data of 2018.The accounts of 37 advertising agencies that have collaborated in the study have been analyzed, and investment has been attributed to 2,271 direct brands, belonging to 658 advertisers, detected in the Indexation control. And neither the investment in non-conventional media nor that corresponding to research, production, agency fees, nor other investment concepts related to advertising or commercial communication E-Mail-Datenbank kaufen are included. Logically, the investment always refers to the national sphere, not counting that which is carried out in international media. The investment managed by these 37 advertising agencies amounts to 2,407.1 million euros, which represents 54.7% of the advertising investment controlled by Indexation in values ​​estimated as real in 2018.
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