The Tweet also mentions SpongeBob, with the the character's involvement in the event explained via a post on the ViacomCBS site. Together with the business owning both CBS and Nickelodeon, the thought process behind the dual broadcast seems obvious, and the article also details a major reason behind the Nickelodeon revealing of this Wild Card game. With plenty of people probably tuning in by halftime, Nickelodeon is going to be able to premiere the first trailer for your SpongeBob Squarepants spinoff show Kamp Koral, which visits everyone from Sandy into Plankton as portrayed as children. A pre-game countdown will see that the NFL's Von Miller recapping SpongeBob's sports-themed moments, which will surely include clips from the Bubble Bowl functionality and Fry Cook contest.
Keeping this special playoff air in mind, the reasoning behind SpongeBob's look in Madden NFL 21 seems clear. As opposed to just giving among 2020's most disappointing games another chance at life through a unique SpongeBob cameo, the football sim has been used as another method to liven up this weekend's significant playoff conflict on Nickelodeon. With similar items being done via weekly challenges in Madden's Ultimate Team manner, the major draw of the series, the thought process gets even more understandable.
While the reasoning behind the crossover could be figured out, narrowing down everything will actually be viewed in the special material is a bit more challenging. Though the has functioned with Fortnite and other well-known games previously, bringing group logos and memorabilia to the match, having content not related to Football within a Madden game is relatively unheard of. Still, there are a few possibilities that instantly jump out to SpongeBob content.