4. The Straps - This is easily the very best part of the jacket, and what I think makes the perfect standout finishing touch of perfection to this parka! THE STRAPS are the things you never knew you needed. They come in all Canada Goose jackets the Goose and the Trillium both have them, and Canada Goose Vests I like to think of them as holding straps.
The fur market, however, is by no means dead, with global fur sales reported in the 39 to 53 billion range. To appeal to a millennial clientele, designers are using fur in more accessibly priced ways. There's Fendi's alpaca and mink Bag Bug Charms, Valentino's mink - trimmed sneakers and Dolce & Gabbana's pink rabbit Box Bags - never mind the ubiquitous coyote - trimmed parka by Canada Goose.
While many companies focus on glitzy marketing campaigns, the best marketing for a product can be the product itself. Before Canada Goose became popular it was the brand of choice for the people that needed to wear the clothing the most. These initial customers were not celebrities like Drake but mountain climbers, Arctic Circle expeditioners, dogsledders and heli - skiers.
5. The Exterior - Like all Canada Goose jackets, they are water and wind - resistant. While still too early to tell if Canada Goose jackets will remain popular, current enthusiasm for the jackets stem from their association with luxury and reputation as a social statement, not their "objective qualities" as Antarctica - grade coldgear.
When considering these jackets as fashion, the price should have little to no bearing. After taking away this factor, Canada Goose jackets make a beautiful addition to the winter wardrobe. Made with white duck down and coyote fur ruffs, the quality undeniably sets them apart from other outdoor brands.