If you want to improve your remarketing strategies , video could be just what you've been looking for. A remarketing campaign allows the same user to be exposed to your advertising several times, but it is not just about generating repeated impacts. In a well-planned remarketing campaign, the content is adapted to the specific needs of each user and the moment they are in the conversion funnel. In recent times, retargeting has become increasingly complex. You no longer have to limit yourself to sending the user to the page or product they had previously visited, but you can create specific content for each impact. And this is where video remarketing can help you entertain, inspire and convince your target audience.
Do you want to know how? Keep reading! Do you want to know how to remarket on Facebook, Instagram, Google, LinkedIn and Twitter? Click here and download our free course. 3 ways to use video in individual email list remarketing campaigns 3 video remarketing ideas for your campaigns 1) Overcome their objections The main reason you 're remarketing to a particular user is because they haven't bought or converted in the first contact . And this can be due, mainly, to three reasons, according to Social Media Today : The product is not relevant to you. They have questions, objections or doubts about the product. The brand does not convince them.
If it's the first case, you can't do much. But if you focus on users who have questions or objections, you have a lot of scope for conversions. For example, suppose a user has visited your page, but has not purchased a product. Maybe you want to compare different options, don't quite understand how it works, or don't know if it has a particular feature you're interested in. Well, this is where video comes to the rescue. To set up your campaign, make a list of the most common user objections and create a video that responds to them by showing the product in operation. 2) Provide social proof Consumers trust the recommendations of other users on the Internet, so it is one of the most effective ways to resolve their doubts. Written reviews work well, but they can't match the emotional power of video testimonials. Users see themselves in your happy customers, and can empathize with them and see how they could solve their own problems.